The Best Time to Post on Instagram in 2023
Instagram has a large user base, with around 1.452 billion users in April 2022. People that remain active on the site hope to receive as many likes and comments on their postings as possible. You don't need a complete picture to optimize the proportions of proportionality. The author involvement you receive has a lot to do with the time it takes for your book to be published. So, when should you post on Instagram in 2023?
The Instagram algorithm and what it means
Instagram revealed the secrets behind its algorithm in a June 2018 presentation, highlighting the top three factors that influence how a post shows up in a user's feed including:
- Interests: Posts with content that users have previously shown an interest in will appear more often at the top of the feed.
- Recency: Recent articles are ranked with higher priority than articles from a few days or weeks ago.
- Relationship: Posts from friends, family members, and users with a higher total number of past interactions will show up closer to the top of the feed.
Recent hits is obviously something you'll want to pay attention to if you're experimenting with posting times. If recent visits are important, then you'll want to consider the following:
Post more often instead of less often. Posting more often means posts are shown more recently.
Post specifically during peak engagement times of the day or week. If your post was created recently, when users are usually more active, your post will be more likely to be viewed.
The Best Time to Post on Instagram in 2023
The best times to post on Instagram are:
Wednesday at 11:00 am
Friday, 10:00-11:00 am
Instagram Scheduler Then analyzed 12 million Instagram posts posted from around the world from accounts with large and small followings. From their findings, they identified the top three times each day of the week to post on Instagram (Eastern Standard Time).
Best time to post on Instagram by Day
Monday: 6:00 am, 10:00 am, 10:00 pm.
Tuesday: 2:00am, 4:00am, 9:00am
Wednesday: 7:00am, 8:00am, 11:00pm
Thursday: 9:00am, 12:00pm, 7:00pm
Friday: 5:00am, 1:00pm, 3:00pm
Saturday: 11:00am, 7:00pm, 8:00pm
Sunday: 7:00am, 8:00am, 4:00pm
Remember that the timeframes above only show the top three for each day - regardless of what days are best for posting.
It's time to try it for yourself
Despite all these different findings, you won't know exactly what works best until you start testing and tracking the results of your interactions. Again, it all depends on your target audience and how you're using Instagram to connect with your followers.
You can start by experimenting with the following times in your time zone to post on Instagram:
5:00 am: This time shows surprisingly good results in SproutSocial's report, possibly because this post caught the early morning crowd checking their phones as soon as they woke up.
7 am - 9 am is the right time to post because everyone has just woken up. Most people can't resist checking their phones to see what they missed while they were sleeping. However, after 9am, you may see a little less interaction due to normal work and school hours.
11:00 am - 2:00 pm: Around lunchtime, everyone is free to do what they want; that often includes checking social media.
3:00 pm - 4:00 pm: Everyone just wants to get home from work or school. They may be checking their phones to pass the time.
5:00 pm - 7:00 pm: Everyone has a chance to relax after school and work. People can start checking their phones while they are sitting on the street or in front of the TV right before dinner time. Just keep in mind that you should post earlier around 5pm or later at 7pm rather than right in the middle (6pm) when a lot of people come home from work or have dinner.
Instagram posting factors to consider
The latest Instagram algorithm prioritizes newer posts over older posts, which means you need to know when most of your followers are using the app so you can post during those times...
To figure out the best time to post on Instagram, make sure you go over the main things that can make or break the engagement you get from your posts.
Keep track of your goals: Casual work adults ages 9 to 5 may be more likely to check out Instagram in the morning when college kids hang out and stretch the night can be a bit more active on Instagram during that time. Identifying your audience's focus can be the first step to finding any time on Instagram that likes to check their date.
Time difference: If you have followers or goals from all over the world, posting at specific times of the day may not give you the same results as if you had people who follow most lives at the same time. For example, if most of the people you follow are from North America living in North American fashion collections are Pacific (PST), Mountain (MST), Central (CST) and East (EST) , you could start testing by starting Instagram posts around 7 a.m. EST and stopping around 9 a.m. EST (or 12 a.m. EST).
The type of interactions you've noticed: Make sure you notice any increased engagement when you post at certain times of the day. Upgrade what research or experts tell you about the best times and days to post, but ultimately, what matters is your followers' behavior.
Insights about your business profile: If you have a business profile, you'll have access to data analytics on impressions, reach, page views, views on profiles, level of engagement with followers' posts, stories, and more. This can provide you with valuable hints and information about the best spots for your fake registration.
A good Instagram scheduler: Instead of manually trying to check in at specific times, consider using a social media management tool like Buffer to schedule all your posts at the same time.
The Worst Times to Post on Instagram Each Day
According to 35 million global Instagram posts, the worst times to post on Instagram every day are:
Monday: 2 PM
Tuesday: 1 PM
Wednesday: 10 AM
Thursday: 11 PM
Friday: 9 AM
Saturday: 8 PM
Sunday: 4 PM
We discovered that the average engagement rate for content published on Wednesday between 10 AM and 4 PM and Thursday between 9 PM and 11 PM is the lowest.
So we've shared the best time to post on Instagram by day in 2023. With this data, you can schedule your posts to get the highest engagement rates.
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